What Content Marketers Won’t Tell You

Dear Friend,

In 2016 a shocking thing happened.  While all the gurus are recommending creating more content, I pulled down all the content I had on four websites.  Thousands of articles.

Here’s what is shocking …

I want to thank you very much for your partnership and support when I first came to the team in helping he assimilate and understand the product and tools. It was a pleasure getting to work with you.
— Glenn Berry, Wells Fargo.

Two problems with the internet today:

  1. Mass volumes of freebie seekers that don’t have enough insight to know the difference between good value and not.  There just isn’t the time in the day to field tire kickers.
  2. Reading levels in the United States have plummeted among otherwise educated individuals.[1] All those once popular materials at an 8th grade reading level were glossed over.

While I maintain a purposely small client base, their geographic diversity has significantly increased.  Smart individuals from Canada, UK, China, India, Singapore, Australia, United Arab Emirates, and more are regularly joining my newsletters.

However, they aren’t coming through a blog.  And those who do come from the content aren’t very valuable.  That’s why I’ve pulled down content to rewrite for other purposes.

Stay tuned! A re-launch of Inside Strategic Relations and Sustainable Wealth Secrets opens new opportunities to boost your bottom line. Improve business relationships, increase your influence, and keep more of your income.

There will be some public content, however, why broadcast when buyers are readily available.   Think about it, why give away content for free when a book has more credibility.

If you are a reader, check out my book for smart electrical contractors, 101 Strategies for More Profitable Customers, available at Amazon.com. Very few are readers despite what content marketing gurus proclaim.

Coaching and service programs coming online with specialist teams. I’m starting up my “Group Q&A” calls for those sending in questions.


Justin Hitt
Analyst / Consultant

1. Organization for Economic Cooperation and Development (OECD), Skills Outlook 2013. https://www.npr.org/sections/thetwo-way/2013/10/08/230462954/study-u-s-adults-below-average-in-literacy-basic-math

UPDATE/2019: The shocking truth is roughly a quarter of US Adults (27%) have not read a book in whole or in part in the past year. This includes print, electronic or audio form according to a Pew Research Center survey.

Justin Hitt offers an excellent comment in response to Phil’s post, discussing employee/independent contractor distinctions and his own experiences in negotiating similar issues with employers.
–Denise Howell, Bag and Baggage




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